Instagram marketing is all about the visuals. The quality of your photos will be the differentiating factor when it comes to gaining Instagram followers, getting them interested in your brand and what it's about, and showing off the human side of your business.
But the hard work doesn't end once you've taken that beautiful photo and edited it to perfection. The caption of your post is where you can give a voice to that visual content.
A good instagram captions is a CTA, to turn that follower into a customer.
Front load the good 'clickbait' stuff. Instagram will display a 'more...' option, meaning depending on the size of your caption - the majority of it may not be seen by the consumer providing you haven't made the intro interesting.
Limit yourself to 4-5 hashtags - in the caption only. DO NOT SPAM, the instagram algorithm changes consistently and will not show spam-like content on users feeds.
Convert people to your bio. e.g. click a website link in your bio.
Imagine the visuals as a persons appearance and the caption as their personality.
Use emojis in a light-hearted manner with no spam. Be yourself. Be your brand.
But most importantly, remember to be simple. Be social. And have fun.
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